Three was not a lucky number for Chelsea on Wednesday night.
The Blues wore their new-look 2020-21 season strip for their game against West Ham at London Stadium.
If you're wondering why they've gone early - it's a contract thing - their sponsorship deal with Yokohama Tyres expired at the end of June. As we keep being told - these are unprecedented times.
Their new sponsor is Three, and the telecommunications company also went early on Wednesday, tweeting: "We hear that 'Three' is a magic number."
What happened next?
Chelsea conceded THREE goals, dropped THREE points and missed the chance to move into position THREE in the Premier League... obvs.